Key Concepts media

Key Concepts media

1. Synergy; When a record company works with another media comapny to promote 2 products simutaneously.

2. Technological convergence; When multiple technologies merge into new technologies.

3. Above the line advertising; promotes carried out through mass media such as television and radio ECT

4. Below the line advertising; By direct means of advertising through such as direct email or postal mail.

5. Parent Label; Main label company owning a small label company

6. Subsidiary Label: Record label which is owned by another larger label