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Key Concepts media
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Key Concepts media
Synergy; When a record company works with another media comapny to promote 2 products simutaneously.
Technological convergence; When multiple technologies merge into new technologies.
Above the line advertising; promotes carried out through mass media such as television and radio ECT
Below the line advertising; By direct means of advertising through such as direct email or postal mail.
Parent Label; Main label company owning a small label company
Subsidiary Label: Record label which is owned by another larger label
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- BCHS Media
- Created by
- maisie ingram · Jun 2016
- Updated
- Sep 19, 2016
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