Zusammenfassung der Ressource
Audience: Uses and Gratifications (Blumler & Katz)
- Entertainment
- To escape, or to be diverted, from
problems relaxing getting intrinsic
cultural or aesthetic enjoyment filling
time
- The audience for my music video may
use it for entertainment. I plan for it to
be visually interesting, with fast paced
editing and include a narrative; which
viewers can try and work out what is
real or not.
- Surveillance
- To find out about relevant events in
immediate surroundings, society and
the world. As well as to satisfying
general curiosity (self-education). This
knowledge can also be used for
personal identity
- My music video might be able
to inform the audience about
mental health - specifically
about schizophrenia
- Identify
- To gain insight into
yourself, and
identify/relate to others
- People watching might be able to
relate to the music video in some
way. If they have mental health
problems or know someone that
does