consumer behaviour

consumer behaviour

1. black box model

   • environmental factors
     • marketing stimuli
       • marketing mix
     • environmental stimuli
       • PEST
   • buyer characteristics
     • decision making process
       • need recognition information search evaluate alternatives purchace post purchace evaluation
     • attitudes motivation perception personality lifestyle
       • social / cultural factors
         • reference groups
           • primary secondary aspirational dissasociative formal informal automatic virtual
             • effects
               • socialisation self-concept conformity social comparison
         • MASLOW'S NEEDS
           • physiological, saftey, social, esteem, self-actualization
       • buyer response
         • product choice brand choice dealer choice purchace time purchace amaount

2. consumer expectancy theory porter & lawler ( 4 stages)

   • stage 2 evaluation product choice external factors
     • decision making process link
     • marketing mix link
   • stage 1 consumption & social value
     • maslow link
   • stage 3 perceived equitable/intrinsic/extrinsic rewards
     • fight for comprehended fair reward
       • freud model link
         • ego super-ego id
   • stage 4 satisfaction

3. economical links

4. psychological factors