Marketing Dynamics 1

Marketing Dynamics 1

1. B2B Goods

   • One business selling a good or service to another business

2. Buy-seller relationships

   • The relationship between the consumer and the seller

3. Competitive Edge

   • conditions that allow a company to produce a good or service at a lower price for customers

4. Consumer Goods

   • Good bought and used by consumers, rather than by manufacturers for producing other goods

5. Corporate Social Responsibility

   • A management concept whereby companies integrate social and environmental concerns in the business operations and interactions with stakeholders

6. Differential Advantage

   • defined as a benefit that customers value and believe they cannot obtain anywhere else. testing by seeing if customers are willing to pay a premium or purchase more for the product

7. Electronic Marketing

   • Marketing done through electronic media like the internet, and mobile

8. Exchange Process

   • When a company offers money, goods or services in exchange for their need or want

9. FMCG

   • Fast-moving consumer goods; products sold quickly and at a low cost