Media Studies

Media Studies

Advertising
1. Guiness
  1. 'Made of More' Slogan
  2. Adverts
    1. Sapuers
    2. Wheelchiar
    3. Series of print adverts
  3. Reception Theory
    1. People liked the advert because of the unique and possitve messgae of friendship being shown
    2. Some would understand the concept but not feel comfortable with the ad highlighting disability
    3. Others may feel that the ad was bad as it mocked disbaled and you could argue that when derogotary terms such as 'buddy' are used it may offend some viewers
2. Adidas
  1. 'Take the Stage' slogan
  2. Two Step Flow (Opinion Leaders)
    1. Use of Celebrity to sell thier products
  3. Main foucs around the London 2012
3. Chanel No.5
  1. First male (Brad Pitt) to advertise a females perfume
  2. Many poeple didnt understand the concept of the advert
  3. Chanel is a long lasting and established brand meaning that it walreday has a customer base that will buy the products
Television
1. Storage Hunters
  1. Constructed Narrative (Reality genre) to help make the text more entertaining
  2. Genre: Reality
  3. Regulation - Not available in the UK due to current laws
  4. Use of enigma to help attract the audience and keep them watching
  5. Stereotypes based on Location, Race and Gender
  6. Programme is split into two sections the first displays the auction then the second shows inside the lockers
  7. Shown on Dave in the UK
2. Sherlock Holmes
  1. Sherlock is a British television crime drama that presents a contemporary adaptation of Sir Arthur Conan Doyle's Sherlock Holmes detective stories
  2. Created by Steven Moffat and Mark Gatiss, it stars Benedict Cumberbatch as Sherlock Holmes and Martin Freeman as Doctor John Watson.
  3. Now in its Third Series
  4. Sherlock has been sold to over 200 territories.
  5. Shown on BBC
3. Sky News
  1. 24hr Rolling news service
  2. Created to inform
  3. It provides rolling news on television, online, and on a range of mobile devices
  4. Channel created in 1989
Film
1. Skyfall
  1. MGM
  2. Sony Pictures
  3. Directed by Sam Mendes
  4. Focuses around an aging Bond
  5. Daniel Craig as Bond
  6. Modern Twists
2. WALL-E
  1. Highlights real life issues
    1. Obestity
    2. Dependance on Technology
  2. Annimated Film
    1. Primarily for Children
    2. However the real life issues shows have the ability to intrest an older audinece
      1. 2001 Space Odesy References
        Auto
        Music used
  3. Disney Production
  4. Shows a 'modren man'
  5. Strong female character - Eve
3. The Bling Ring
  1. Nala Films
  2. Two Step Flow (Opinion Leaders)
    1. Emma Watson used very much to market the fiilm
      1. Although wasn't a main feature within the film as it followed predominatly Marc
  3. Highlights Issues
    1. Materialism
    2. Theft
  4. Based on real life events
Magazine
1. The Big Issue
  1. Main focus around helping the homeless by enabling them to work for their money
  2. 'A hand up not a hand out' slogan
  3. Focus around global events and politics
  4. March 2011
  5. Uses celebrity and Star Appeal to sell its magazines - Celo Green
  6. Produced by Dennis Publishing
2. Men's Health
  1. June 2012
  2. Uses New Media
  3. Star Appeal - David Ghandi
  4. Global Magazine
  5. Primarily targeted at straight males 18-54
  6. Focus on: Fashion, Lifestyle, Fitness, Girls, Tech, Etc.
  7. Lifestyle magazine
3. Railway Modeller
  1. May 2012
  2. 'At the heart of the hobby' slogan
  3. Features: Step by Step tutorials (continue weekly), News and Reviews, Customer showcase, Inform the reader on any new products and displays the products, price and where you can get them
  4. Expensive for a magazine at £3.75, this could relate to the target audience being 'well-off'
  5. Use of a subject specific lexis throughout
  6. Due to it being targeted towards a niche market the magazine is low budget this is shown though the rough/messy editing on the front cover

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