8. The Self

1. 1The idea that each person is unique is central to modern marketing. This concept of a unique self developed during

   1. Athe late medieval period
   2. Bthe french revolution
   3. Cthe looking-glass self
   4. Dthe bounced self
2. 2We have as many "selves" as we have different......

   1. Afriendships
   2. Bjobs
   3. Cfacebook friends
   4. Dsocial roles
3. 3Foreigners living in a different culture can experience a conflict between their different social identities. This phenomena is known as

   1. Athe foreigner self
   2. Bthe torn self
   3. Cthe outsider self
   4. Dthe ripped self
4. 4Which of the following is NOT a level of the extended self?

   1. AMindset
   2. BFamily
   3. CCommunity
   4. DIndividual
5. 5The ideal self is relevant for the purchase of......

   1. Asocial products
   2. Bhedonic products
   3. Cutilitarian products
   4. Dfinancial products
6. 6The actual self is more relevant for the purchase of

   1. Asocial products
   2. Bfunctional products
   3. Cutilitarian products
   4. Dhedonic products
7. 7According to Aaker (1997), brands can be classified using 5 dimensions. Which is NOT a brand dimension?

   1. Asophistication
   2. Bhonesty
   3. Csincerity
   4. Dcompetence
8. 8Research suggests that people who feel powerful are more likely to spend money _______________.

   1. Aon themselves
   2. Bon friends
   3. Con family
   4. Don charitable causes
9. 9Body art can serve a variety of purposes. Which of the following is NOT one of the reasons why a person would decorate the self.

   1. Ato enhance sex-role identification
   2. Bto indicate high status or rank
   3. Cto place the individual in a group
   4. Dto avoid ego depletion

Beschreibung

Consumer Behaviour Quiz am 8. The Self, erstellt von ella boby am 14/04/2019.

Autor

ella boby

Sprache

English

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Schlagwörter

consumer behaviour

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