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Quiz

Consumer Behaviour Week 6 & 7

Alexis Wyatt 7 Fragen

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Fragen in diesem Quiz (7)

  1. 1Which is not one of Katz’s attitude functions?
    1. AUtilitarian function
    2. BValue-expressive function
    3. CEgo-defensive function
    4. DKnowledge function
    5. EFulfilment function
  2. 2Heidi is at Myer buying a perfume. She has limited time and isn’t a particularly important purchase for her. Which will contribute more in her decision making process?
    1. AThoughts
    2. BFeelings
  3. 3Which hierarchy from the hierarchy of effects model describes a learn-do-feel purchase?
    1. AStandard Learning Hierarchy
    2. BLow-involvement Hierarchy
    3. CExperiential Hierarchy
    4. DHigh-involvement Hierarchy
  4. 4What are the basic psychological principles that influence people to change their minds of comply?
    1. AReciprocity, scarcity, authority, consistency, liking, consensus
    2. BScarcity, discovery, interpretation, consistency, liking, purchase
    3. CReciprocity, liking, consistency, consensus, purchase
    4. DDiscovery, liking, consistency, consensus, behaviour change
  5. 5Freedman and Fraser (1966)’s experiment: Two Groups A and B
    Group A: Researcher went door-to-door in a residential California neighbourhood, asking homeowners if they would allow a large public-service billboard to be put up on their lawns. The sign was very large and unattractive, reading “Drive Carefully.” Response (compliance) rate: 17%
    Group B’s response (compliance) rate: 76% for the same request (i.e., large unattractive sign)
    Two weeks before, a different researcher requested that they display a small sign that read “BE A SAFE DRIVER.” Most said YES.
    This is what kind of experiment?
    1. AFoot-in-the-door
    2. BSocial judgement
    3. CBalance
    4. DLatitude of acceptance
  6. 6For low-involvement purchases, the latitude of acceptance is more likely to be wide than narrow. (Social Judgement Theory)
    1. ARichtig
    2. BFalsch
  7. 7For low-involvement purchases, the latitude of non-commitment is more likely to be narrow than wide. (Social Judgement Theory)
    1. ARichtig
    2. BFalsch

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Beschreibung
Consumer Behaviour Quiz am Consumer Behaviour Week 6 & 7, erstellt von Alexis Wyatt am 04/10/2016.
Sprache
English
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Schlagwörter
consumer behaviour
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