Test
Consumer Behaviour Week 6 & 7
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Preguntas del test (7)
1Which is not one of Katz’s attitude functions?
- AUtilitarian function
- BValue-expressive function
- CEgo-defensive function
- DKnowledge function
- EFulfilment function
2Heidi is at Myer buying a perfume. She has limited time and isn’t a particularly important purchase for her. Which will contribute more in her decision making process?
- AThoughts
- BFeelings
3Which hierarchy from the hierarchy of effects model describes a learn-do-feel purchase?
- AStandard Learning Hierarchy
- BLow-involvement Hierarchy
- CExperiential Hierarchy
- DHigh-involvement Hierarchy
4What are the basic psychological principles that influence people to change their minds of comply?
- AReciprocity, scarcity, authority, consistency, liking, consensus
- BScarcity, discovery, interpretation, consistency, liking, purchase
- CReciprocity, liking, consistency, consensus, purchase
- DDiscovery, liking, consistency, consensus, behaviour change
5Freedman and Fraser (1966)’s experiment: Two Groups A and B
Group A: Researcher went door-to-door in a residential California neighbourhood, asking homeowners if they would allow a large public-service billboard to be put up on their lawns. The sign was very large and unattractive, reading “Drive Carefully.” Response (compliance) rate: 17%
Group B’s response (compliance) rate: 76% for the same request (i.e., large unattractive sign)
Two weeks before, a different researcher requested that they display a small sign that read “BE A SAFE DRIVER.” Most said YES.
This is what kind of experiment?- AFoot-in-the-door
- BSocial judgement
- CBalance
- DLatitude of acceptance
6For low-involvement purchases, the latitude of acceptance is more likely to be wide than narrow. (Social Judgement Theory)
- AVerdadero
- BFalso
7For low-involvement purchases, the latitude of non-commitment is more likely to be narrow than wide. (Social Judgement Theory)
- AVerdadero
- BFalso
Información
- Descripción
- Consumer Behaviour Test sobre Consumer Behaviour Week 6 & 7, creado por Alexis Wyatt el 04/10/2016.
- Autor
- Alexis Wyatt
- Idioma
- English
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