MRKTNG Chapter 15

1. 1A freelancing store can become successful if:

   1. Abecoming a destination store
   2. Breducing the number of salespeople
   3. Cmoving to an isolated location.
   4. Dattracting customers from nearby competitors.
2. 2Delta Company recruits and trains college students to sell educational reference books, software, and children's books door-to-door. This form of retailing is called:

   1. Adirect retailing.
   2. Bonline retailing.
   3. Coff-price retailing.
   4. Din-store retailing.
3. 3Which of the following is a difference between online retailing and the click-and-collect process?

   1. AOnline retailing resells pre-owned items bought back from customers, while the click-and-collect process sells only new items.
   2. BOnline retailing does not allow customers to provide themselves with products without the intervention of a service employee, while the click-and-collect process allows customers to provide themselves with products.
   3. COnline retailing ensures greater speed of delivery, while the click-and-collect process takes longer to deliver a product.
   4. DOnline retailing enables customers to have items directly delivered to their doors; whereas in the click-and-collect process, customers travel to a physical store location to take delivery of the merchandise.
4. 4Which of the following is true of specialty stores?

   1. AThey offer consumers very limited service and carry a vast assortment of well-known, nationally branded goods such as toys, housewares, and clothing.
   2. BThey price products lower than specialty discount stores.
   3. CThey carry a wide range of products and specialty goods, including apparel, cosmetics, housewares, electronics, and sometimes furniture.
   4. DThey carry a deeper but narrower assortment of merchandise within a single category of interest.
5. 5Which of the following is true of click-and-collect?

   1. AIt requires representatives to sell products door-to-door, in offices, or at in-home sales parties.
   2. BIt employs outbound and inbound telephone contacts to sell directly to customers.
   3. CIt enables consumers to make their purchases online and pick up their orders from physical stores.
   4. DIt allows customers to shop over the Internet and have items delivered directly to their door.
6. 6Which of the following is a difference between off-price retailers and specialty shops?

   1. AOff-price retailers replenish inventory items that are sold, while specialty shops never replenish inventory items that are sold.
   2. BOff-price retailers employ a hybrid retail operating model, while specialty shops employ a mass merchandising retail operating model.
   3. COff-price retailers focus on lean inventory management, while specialty shops are supported by an agile approach to inventory.
   4. DOff-price retailers adopt a high-service approach, while specialty shops de-emphasize customer service and product selection.
7. 7Which of the following is true of a franchise?

   1. AIt is an agreement where two parties agree to share the ownership of a business.
   2. BIt is owned by a person or a group with singular stores being operated within a local community.
   3. CIt sells products under the brand name of a larger supporting organizational structure.
   4. DIt is a group of brand names owned and operated by a single organization.
8. 8Which of the following is true of retail channel omnification?

   1. AIt allows retailers to offer competitive prices across various outlets.
   2. BIt increases redundancies in inventory and transportation.
   3. CIt determines which product to stock and at what price.
   4. DIt focuses on understanding how a brand's target consumers behave in different channels.
9. 9Strategic retailing goals typically focus on:

   1. Aincreasing total sales.
   2. Bincreasing costs of goods sold.
   3. Cdecreasing returns on equity.
   4. Ddecreasing store traffic.
10. 10Which of the following is a difference between direct retailing and direct marketing?

    1. ADirect retailing shoppers are less bound by traditional shopping situations, while direct marketing shoppers are bound by traditional shopping situations.
    2. BDirect retailing employs inbound telephone contacts to sell directly to consumers, while direct marketing employs outbound telephone contacts to sell to consumers.
    3. CDirect retailing allows customers to shop over the Internet, while direct marketing does not allow customers to shop over the Internet.
    4. DDirect retailing representatives sell products door-to-door, while direct marketing allows consumers to shop from home.

11. 11Choosing the right distribution channel for a service:

    1. Adecreases the time that the service is available.
    2. Bmaximizes the time customers wait in a line.
    3. Cincreases the costs of providing the service.
    4. Dadds to customer convenience.
12. 12A(n) _____ refers to the originator of a trade name, product, methods of operation, and the like that grants operating rights to another party to sell its product.

    1. Aretailer
    2. Bfranchisor
    3. Cconsumer
    4. Dinvestor
13. 13Alpha Beta Inc. is a self-service shop that offers a wide variety of foods and household products, organized into aisles. Alpha Beta is a _____.

    1. Asupermarket
    2. Bdrugstore
    3. Cwarehouse club
    4. Dfactory outlet
14. 14Tipplers Delight is a liquor store that sells a wide assortment of alcoholic beverages. Tipplers Delight is an example of a _____.

    1. Asupermarket
    2. Bspecialty store
    3. Csupercenter
    4. Ddrugstore
15. 15_____ compete on the basis of low prices, high turnover, and high volume.

    1. ADiscount stores
    2. BConvenience stores
    3. CDrugstores
    4. DSupermarkets
16. 16_______ are inventories displayed for sale to customers.

    1. ABack stock
    2. BFloor stock
    3. CIntangible assets
    4. DTangible assets
17. 17The technique used to sift through data collected by point-of-purchase scanning equipment is called _____.

    1. Abig data analysis
    2. Bshopper marketing
    3. Cmarket-basket analysis
    4. Dshopper analytics
18. 18_____ means persuading customers to buy a higher-priced item than they originally intend to purchase.

    1. ASuggestion selling
    2. BTrading up
    3. CBrand cannibalization
    4. DMicrotargeting
19. 19Zeta is an American multinational retail corporation. To move ahead of its competitors and increase revenue, Zeta began to employ a system to determine which products to stock and at what prices, and how to advertise to draw target customers. The process employed by Zeta is called _____.

    1. Abrand cannibalization
    2. Bbig data analytics
    3. Cretail channel omnification
    4. Dclick-and-connect
20. 20is an emerging trend that employs market data to best serve customers as they prepare to make a purchase.

    1. ARetail channel omnification
    2. BClick-and-collect
    3. CShopper marketing
    4. DMass customization
21. 21Asif wanted to buy a football immediately. He placed an order on Duke.com, an online portal for sports goods, and dropped in at its nearest physical store to collect it. This scenario is an example of _____.

    1. Amicrotargeting
    2. Bclick-and-collect
    3. Cshopper marketing
    4. Dretail channel omnification

Beschreibung

marketing chapter 15

Autor

Savvy Individuals

Sprache

English

Aufrufe

23

Verlauf

Erstellt am 21 Mär 2018 · aktualisiert am 23 Mär 2018

Schlagwörter

reviewbusiness/economics

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