Quiz
Chapter Five Quiz
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Fragen in diesem Quiz (10)
1Business-________ marketing is the marketing of products and services to companies, governments, or not-for-profit organizations for use in the creation of products they can produce and market to others.
- Acategory
- Brelationship
- Cto-business
- Dindustrial
- Eorganizational
2Mining companies and legal services are examples of
- Aconsumer markets.
- Bglobal markets.
- Creseller markets.
- Dindustrial markets.
- Egovernment markets.
3Staples, an office supply chain, is an example of which type of organizational buyer?
- Agovernment agency
- Breseller
- Cultimate consumer
- Dservice
- Emanufacturers
4One challenge associated with selling to organizations is that
- Areciprocal arrangements are illegal.
- Buse of the Internet has a negative effect on a firm’s perceived status.
- Cpurchases in a single transaction are relatively small compared with consumer purchases.
- Dprofit margins are razor-thin as a result of intense competition.
- Ethere are often far fewer buyers.
5Lowe’s and Home Depot no longer purchase lumber from companies that harvest timber from the world’s endangered forests because they have which buying objective?
- Aprofitability
- Benvironmental sustainability
- Cefficiency
- Dminority ownership
- Ewoman ownership
6Although not strictly illegal, the U.S. Justice Department frowns on reciprocity because it
- Arestricts the normal operation of the free market.
- Bgives an unfair advantage to smaller companies.
- Creduces that amount of taxes paid by the parties involved.
- Dgives an unfair advantage to larger corporations.
- Eencourages free trade to the detriment of local industries.
7Purchasing and engineering personnel would visit potential suppliers to assess their quality control at which stage in the organizational buying process?
- Aproblem recognition
- Binformation search
- Calternative evaluation
- Dpurchase decision
- Epostpurchase behavior
8During the postpurchase behavior stage of the organizational buying process, which of the following is most likely to occur?
- AThe buyer experiences secondary problem recognition.
- BThe buyer experiences cognitive dissonance.
- CThe buyer and seller renegotiate the terms of the contract.
- DA supplier’s performance is formally evaluated.
- EIndividuals outside the purchasing department are consulted for the first time.
9Tyler co-owns a coin-operated laundry downtown with his two brothers, but he does most of the day-to-day management. Which of the following would most likely be a straight rebuy for Tyler?
- Alocating a vendor to increase the prices on the dryers by $0.25
- Bpurchasing four professional grade high-capacity washers of a different brand
- Cswitching to a newly available energy cooperative for electricity
- Dfinding a repair person to fix the neon sign out front that hasn’t worked since they bought the place
- Ereordering single-use detergent packets for his vending machine
10Which of the following is a reason that online buying is so prominent in organizational markets?
- AThis is legally required in most states.
- BThis is required by most of the largest buyers and sellers in the United States.
- COnline transactions lead to more stable buyer–seller relationships.
- DInternet technology can reduce marketing costs, particularly sales and advertising expenses.
- EUsing online technologies ensures contact with other technologically savvy organizations that are likely to have impressive financial statements.
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- Beschreibung
- Marketing Quiz am Chapter Five Quiz, erstellt von Kyle Stefanski am 28/09/2019.
- Autor
- Kyle Stefanski
- Sprache
- English
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