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Quiz von Jorge Zepeda, aktualisiert more than 1 year ago
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Erstellt von Jorge Zepeda
vor mehr als 8 Jahre
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Frage 1
Frage
What is included in the "marketing mix" (4 P's)?
Antworten
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Promotion
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People
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Place
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Production
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Price
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Product/Service
Frage 2
Frage
Customers have ________ and ___________
Antworten
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dreams, ideas
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wants, money
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no money, needs
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wants and needs
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lots of wants, lots of money
Frage 3
Frage
Customers needs => functional => volume
Antworten
- True
- False
Frage 4
Frage
Customers wants => psychological => margins
Antworten
- True
- False
Frage 5
Frage
The exchange of product and services is effect by what?
Antworten
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Consumer disposable income
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Customers' wants and needs
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PESTE
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None of the above
Frage 6
Frage
What is the goal for the the exchange of product/services?
Antworten
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To maximize customer satisfaction for customer needs
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To maximize customer satisfaction for customer wents
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To maximize customer satisfaction for both wants and needs
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None of the above
Frage 7
Frage
What should you always do first when entering a market?
Antworten
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Analysis customer wants and needs
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Market Segmentation
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PESTE analysis
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None of the above
Frage 8
Frage
What makes up "PESTE"?
Antworten
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People
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Excellence
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Political/legal factors
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Supply and Demand
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Time
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Techonology
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Process improvement
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Economic factors
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Social factors
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Environmental factors
Frage 9
Frage
What are the types of international marketing?
Antworten
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Multi-domestic
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Glocal
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Regional
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Global
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All of the above?
Frage 10
Frage
What two things affect the type of market a firm is (as in Global, Multi-domestic, regional, glocal)?
Antworten
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Integration
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Process Capacity
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Firm's Vision
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Responsiveness
Frage 11
Frage
What where the issues in the Microsoft "works" case?
Antworten
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Toggle Switch
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Picky Customers
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File Conversions
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Language
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Timing
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All of the above
Frage 12
Frage
SOHO stands for: Small Office-Home Office
Antworten
- True
- False
Frage 13
Frage
Segmentation is what?
Antworten
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Grouping people who have similar relevant benefits together
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Grouping people together who have different relevant benefits
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Grouping people who have similar relevant benefits together who are willing and able to buy
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None of the above
Frage 14
Frage
What does "SAM" stand for? (in relation to segmentation)
Antworten
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Sustianable-Accessible-Measurabl
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Sustainable-Accurate-Measurable
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Substantial-Accessible-Marginal
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Substantial-Accessible-Measurable
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None of the above
Frage 15
Frage
Differentiation is finding superiority over competitors on some benefits/attributes relevant to the cusomter
Antworten
- True
- False
Frage 16
Frage
Segmentation + Differentiation = ?
Antworten
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Target Market
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Product Attributes
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Product Niche
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Positioning Strategy
Frage 17
Frage
What are the steps in positioing?
Antworten
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1) Pick a target market. 2) Identify relevant benefits.3) Create a positioning map
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1) Create a positioning map. 2) Pick a target market. 3) Identify relevant benefits
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1) Identify relevant benefits. 2) Pick a target market. 3) Create a positiong map
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None of the above
Frage 18
Frage
Price - Cost of Goods Sold = ?
Antworten
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Unit Contribution Margin
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Break-even Volume
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Net Income
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Gross Margin
Frage 19
Frage
Unit Price - Unit VC = Unit Contribution Margin
Antworten
- True
- False
Frage 20
Frage
? = Fixed Cost / Unit Contribution Margin
Antworten
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Gross Margin
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Break-even Time
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Break-even Volume
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Retailer Margin
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None of these
Frage 21
Frage
Time to Break-even = X / Y
Antworten
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x = breakeven volume, y = annual sales
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x = annual sales, y = breakeven volume
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x = fixed cost, y = unit contribution
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x = unit contribution, y = fixed cost
Frage 22
Frage
Unit contribution is called a "contribution" because it contributes back to the fixed cost then if you break-even, it goes towards your profit
Antworten
- True
- False
Frage 23
Frage
When should "transfer prices" be low priced?
Antworten
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When duties and tariffs are higher
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When making local subsidiaries more favorable/profitbal
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Tax rate in foreign markets are higher than the US
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Inflation in foreign market is higher than the US
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Currency depreciation is unstable in foreign markets
Frage 24
Frage
When should "transfer prices" be priced higher?
Antworten
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When duties and tariffs are high
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When its better to make local subsidiaries more favorable/profitable
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When tax rates in foreign markets are higher than the US
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When inflation in foreign markets is higher than the US
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When foreign markets currency depreciation in unstable
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If repatriation of profits is restrictedd
Frage 25
Frage
Segmentation is breaking a market into subgroups that behave the same way with respect to your product/service
Antworten
- True
- False
Frage 26
Frage
What variables are used to "segment" a market?
Antworten
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Demographics
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Psychographics
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Attitudes
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Interest
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Opinions
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All of these
Frage 27
Frage
What has to exist for segmentation to work?
Antworten
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SAM (Substantial, Accessible, Measurable)
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Large market share
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A strong positioning strategy
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None of these
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