Test
Marketing Quiz
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Preguntas del test (27)
1What is included in the "marketing mix" (4 P's)?
- APromotion
- BPeople
- CPlace
- DProduction
- EPrice
- FProduct/Service
2Customers have ________ and ___________
- Adreams, ideas
- Bwants, money
- Cno money, needs
- Dwants and needs
- Elots of wants, lots of money
3Customers needs => functional => volume
- AVerdadero
- BFalso
4Customers wants => psychological => margins
- AVerdadero
- BFalso
5The exchange of product and services is effect by what?
- AConsumer disposable income
- BCustomers' wants and needs
- CPESTE
- DNone of the above
6What is the goal for the the exchange of product/services?
- ATo maximize customer satisfaction for customer needs
- BTo maximize customer satisfaction for customer wents
- CTo maximize customer satisfaction for both wants and needs
- DNone of the above
7What should you always do first when entering a market?
- AAnalysis customer wants and needs
- BMarket Segmentation
- CPESTE analysis
- DNone of the above
8What makes up "PESTE"?
- APeople
- BExcellence
- CPolitical/legal factors
- DSupply and Demand
- ETime
- FTechonology
- GProcess improvement
- HEconomic factors
- ISocial factors
- JEnvironmental factors
9What are the types of international marketing?
- AMulti-domestic
- BGlocal
- CRegional
- DGlobal
- EAll of the above?
10What two things affect the type of market a firm is (as in Global, Multi-domestic, regional, glocal)?
- AIntegration
- BProcess Capacity
- CFirm's Vision
- DResponsiveness
11What where the issues in the Microsoft "works" case?
- AToggle Switch
- BPicky Customers
- CFile Conversions
- DLanguage
- ETiming
- FAll of the above
12SOHO stands for: Small Office-Home Office
- AVerdadero
- BFalso
13Segmentation is what?
- AGrouping people who have similar relevant benefits together
- BGrouping people together who have different relevant benefits
- CGrouping people who have similar relevant benefits together who are willing and able to buy
- DNone of the above
14What does "SAM" stand for? (in relation to segmentation)
- ASustianable-Accessible-Measurabl
- BSustainable-Accurate-Measurable
- CSubstantial-Accessible-Marginal
- DSubstantial-Accessible-Measurable
- ENone of the above
15Differentiation is finding superiority over competitors on some benefits/attributes relevant to the cusomter
- AVerdadero
- BFalso
16Segmentation + Differentiation = ?
- ATarget Market
- BProduct Attributes
- CProduct Niche
- DPositioning Strategy
17What are the steps in positioing?
- A1) Pick a target market. 2) Identify relevant benefits.3) Create a positioning map
- B1) Create a positioning map. 2) Pick a target market. 3) Identify relevant benefits
- C1) Identify relevant benefits. 2) Pick a target market. 3) Create a positiong map
- DNone of the above
18Price - Cost of Goods Sold = ?
- AUnit Contribution Margin
- BBreak-even Volume
- CNet Income
- DGross Margin
19Unit Price - Unit VC = Unit Contribution Margin
- AVerdadero
- BFalso
20? = Fixed Cost / Unit Contribution Margin
- AGross Margin
- BBreak-even Time
- CBreak-even Volume
- DRetailer Margin
- ENone of these
21Time to Break-even = X / Y
- Ax = breakeven volume, y = annual sales
- Bx = annual sales, y = breakeven volume
- Cx = fixed cost, y = unit contribution
- Dx = unit contribution, y = fixed cost
22Unit contribution is called a "contribution" because it contributes back to the fixed cost then if you break-even, it goes towards your profit
- AVerdadero
- BFalso
23When should "transfer prices" be low priced?
- AWhen duties and tariffs are higher
- BWhen making local subsidiaries more favorable/profitbal
- CTax rate in foreign markets are higher than the US
- DInflation in foreign market is higher than the US
- ECurrency depreciation is unstable in foreign markets
24When should "transfer prices" be priced higher?
- AWhen duties and tariffs are high
- BWhen its better to make local subsidiaries more favorable/profitable
- CWhen tax rates in foreign markets are higher than the US
- DWhen inflation in foreign markets is higher than the US
- EWhen foreign markets currency depreciation in unstable
- FIf repatriation of profits is restrictedd
25Segmentation is breaking a market into subgroups that behave the same way with respect to your product/service
- AVerdadero
- BFalso
26What variables are used to "segment" a market?
- ADemographics
- BPsychographics
- CAttitudes
- DInterest
- EOpinions
- FAll of these
27What has to exist for segmentation to work?
- ASAM (Substantial, Accessible, Measurable)
- BLarge market share
- CA strong positioning strategy
- DNone of these
Información
- Descripción
- Just a little quiz to help gauge what you retained thus far
- Autor
- Jorge Zepeda
- Idioma
- English
- Visitas
- 41
- Etiquetas
- Valoración
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