Quiz
Digital Ready General Quiz
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Fragen in diesem Quiz (30)
1You wish to reach a new target audience who are actively looking for the types of products or services your company provides, which of the following digital marketing channels is most appropriate?
- A Social media marketing
- BSearch engine marketing
- CMobile marketing
- DEmail marketing
2Digital marketing is characterised as a new form of marketing because it _______ _______ output schedules and budgetary constraints. Choose one from the following to complete the sentence:
- Afurther emphasizes
- Bdetracts from
- Cliberates from
- Dties into
3In recent years there has been a dramatic shift in the dynamic within marketing. With digital marketing in particular the power and influence is now considered to be centered around the ______. Choose one of the following to complete the sentence:
- Apublisher
- Bconsumer
- Ccommunity
- Dbusiness
4Iteration is a key principle of successful digital marketing. What does this mean? Choose one of the following:
- AGuiding the customer towards their needs and suggesting how to fulfill them.
- BPlanning and adjusting marketing initiatives based on customer engagement.
- CBelieving that by continually advertising the customer will believe your proposition.
- DDriving sales through branding and refining the product offering.
- AGuiding the customer towards their needs and suggesting how to fulfill them.
5You are in your local shopping centre and there is a hotspot associated with one of the stores which surveys for local end-users with open connections. The store then offers a 50% discount to local end-users based on presentation of a coupon. What is being described here? Choose one from the following:
- AMMS marketing
- BEmail marketing
- CBluetooth proximity marketing
- DQR proximity marketing
6There is a significant new trend in geo-location services with mobile. Which one of the following is a location-based social media service? Choose one from the following:
- ATweetPic
- BGoogle Alerts
- CLinkedIn
- DFoursquare
7An effective Search Engine Optimisation (SEO) plan involves two key dimensions. What are they? Choose one from the following:
- AOff-site and directory
- BHomepage and off-site
- COn-page and off-page
- DBlog site and micro site
- AOff-site and directory
8Google AdWords has a special tool that helps gauge likely traffic volumes for keywords. What is it called? Choose one from the following:
- AKeyword Planner tool
- BContextual Targeting tool
- CAd Preview tool
- DPlacement tool
9What is the term which describes the position of a website in search results based on the number and quality of all websites that link to it, as well as some other factors? Choose one from the following:
- ACanonicalisation
- BProminence
- CRanking
- DPlacement
10What kind of advertising revenue model is referred to when ads display within search results, and are only paid for when the consumer clicks on the ad? Choose one from the following:
- ACPM advertising model
- BCPA advertising model
- CCPC advertising model
- DCTR advertising model
11Which of the following is the most commonly used tool to monitor, track and segment traffic to your website?
- AGoogle Analytics
- BStatCounter
- CAlexa
- DGoogle Webmaster tools
12______ _____ is the term used to describe the process of collecting, measuring and analyzing website data? Fill in the blank by choosing one from the following:
- AWeb Analytics
- BMetrication Analysis
- CWeb Dynamics
- DResearch Analytics
13You have heard that there are three primary sources of website traffic? Which one of the following is NOT a primary source of traffic? Choose one from the following:
- AMirror
- BSearch engine
- CReferring
- DDirect
14What is an ad impression? Choose one from the following:
- AWhen a web page loads within a browser
- BWhen an ad generates a lead or sale
- CWhen a user views an ad
- DWhen a user clicks on an ad
15What is the term used to describe when a customer arrives at a specific web page and completes a predefined action? Choose one from the following:
- ACompletion
- BBounce
- CCalculation
- DConversion
- ACompletion
16What number does the term CPM refer to? Choose one from the following:
- ACost Per Click
- B Cost Per Million
- CCost Per Thousand
- DCost Per Hundred
- ACost Per Click
17What name do Twitter users give to the account name identifier: @username? Choose one from the following:
- AAka
- BAlias
- CTag
- DHandle
18Public posts on your Google+ Brand page have a key benefit in search. What is it? Choose one from the following:
- AGoogle screens from search
- BGoogle presents as paid search
- CGoogle promotes within Hangouts
- DGoogle recommends in search
- AGoogle screens from search
19Which one of the following is NOT a privacy setting for viewing videos on YouTube? Choose one from the following:
- AListed
- BPrivate
- CUnlisted
- DPublic
20What symbol denotes a topic in a conversation on Twitter? Choose one from the following:
- A@
- B#
- C&
- D*
21Which one of the following would not be considered as a Key Performance Indicator (KPI) for your organic Twitter account engagement? Choose one from the following:
- AMentions
- BRe-tweets
- CFavourites
- D Promoted Tweets
22Where will you next click in the screen shown in order to create a special branded area for your company within Google+ ? Choose the correct area (A, B, C, or D) below:
- AA
- BB
- CC
- DD
23Where would you first click in the screen shown to also add your micro-blogging feeds to your LinkedIn profile? Choose the correct area below (A, B, C, or D):
- AA
- BB
- CC
- DD
24You have just setup a YouTube Channel for your new business. Where would you first click in the screen shown in order to enable monetization for your new YouTube Channel. Chose the correct area (A, B, C, or D) below
- AA
- BB
- CC
- DD
25Where would you click on the screen shown to find out what is currently trending? Choose the correct area (A, B, C, or D) below:
- AA
- BB
- CC
- DD
26There are unique opportunities for both consumers and businesses with mobile marketing. Opportunities which make it possible to pitch offers, products or coupons at a particular time and place. What is the marketing term to describe this? Choose one from the following:
- AScenario based
- BValue add
- CLocation based
- DOpportunity based
27Which one of the following is the most common KPI (Key Performance Indicator) for an App. Choose one from the following:
- ABounce rate
- BDownloads
- COpen rate
- DSession length
28What does SEO stand for?
- ASocial Media Marketing
- BSearch Engine Optimization
- CSearch Engine Organisation
- DSocial Engagement Operations
29Which of the following gives the correct order of the steps in the new product development process?
- Adevelopment, idea generation, screening, idea evaluation, commercialization
- Bidea generation, idea evaluation, development, screening, commercialization.
- Cidea generation, screening, idea evaluation, development, commercialization.
- Dscreening, idea generation, idea evaluation, development, commercialization.
30Blogs or weblogs are
- AWeb pages of short, mostly postings by an individual that are arranged chronologically
- BMini Messages of 140 characters or less.
- CA category for discussion groups within Usenet.
- DA web page that allows anyone to edit it
Informationen
- Beschreibung
- Know your Digital Marketing Knowledge. Get Digital Ready
- Autor
- DigitalReady
- Sprache
- English
- Aufrufe
- 395
- Schlagwörter
- Bewertung
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