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Digital Ready General Quiz

DigitalReady 30 preguntas

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Preguntas del test (30)

  1. 1You wish to reach a new target audience who are actively looking for the types of products or services your company provides, which of the following digital marketing channels is most appropriate?
    Imagen de la pregunta 1
    1. A Social media marketing
    2. BSearch engine marketing
    3. CMobile marketing
    4. DEmail marketing
  2. 2Digital marketing is characterised as a new form of marketing because it _______ _______ output schedules and budgetary constraints. Choose one from the following to complete the sentence:
    1. Afurther emphasizes
    2. Bdetracts from
    3. Cliberates from
    4. Dties into
  3. 3In recent years there has been a dramatic shift in the dynamic within marketing. With digital marketing in particular the power and influence is now considered to be centered around the ______. Choose one of the following to complete the sentence:
    Imagen de la pregunta 3
    1. Apublisher
    2. Bconsumer
    3. Ccommunity
    4. Dbusiness
  4. 4Iteration is a key principle of successful digital marketing. What does this mean? Choose one of the following:Imagen de la pregunta 4
    1. AGuiding the customer towards their needs and suggesting how to fulfill them.
    2. BPlanning and adjusting marketing initiatives based on customer engagement.
    3. CBelieving that by continually advertising the customer will believe your proposition.
    4. DDriving sales through branding and refining the product offering.
  5. 5You are in your local shopping centre and there is a hotspot associated with one of the stores which surveys for local end-users with open connections. The store then offers a 50% discount to local end-users based on presentation of a coupon. What is being described here? Choose one from the following:
    Imagen de la pregunta 5
    1. AMMS marketing
    2. BEmail marketing
    3. CBluetooth proximity marketing
    4. DQR proximity marketing
  6. 6There is a significant new trend in geo-location services with mobile. Which one of the following is a location-based social media service? Choose one from the following:Imagen de la pregunta 6
    1. ATweetPic
    2. BGoogle Alerts
    3. CLinkedIn
    4. DFoursquare
  7. 7An effective Search Engine Optimisation (SEO) plan involves two key dimensions. What are they? Choose one from the following:Imagen de la pregunta 7
    1. AOff-site and directory
    2. BHomepage and off-site
    3. COn-page and off-page
    4. DBlog site and micro site
  8. 8Google AdWords has a special tool that helps gauge likely traffic volumes for keywords. What is it called? Choose one from the following:
    Imagen de la pregunta 8
    1. AKeyword Planner tool
    2. BContextual Targeting tool
    3. CAd Preview tool
    4. DPlacement tool
  9. 9What is the term which describes the position of a website in search results based on the number and quality of all websites that link to it, as well as some other factors? Choose one from the following:
    Imagen de la pregunta 9
    1. ACanonicalisation
    2. BProminence
    3. CRanking
    4. DPlacement
  10. 10What kind of advertising revenue model is referred to when ads display within search results, and are only paid for when the consumer clicks on the ad? Choose one from the following:
    Imagen de la pregunta 10
    1. ACPM advertising model
    2. BCPA advertising model
    3. CCPC advertising model
    4. DCTR advertising model

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Know your Digital Marketing Knowledge. Get Digital Ready
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