Zusammenfassung der Ressource
Frage 1
Frage
The ELM (Petty & Cacioppo, 1986) outlined that there are 2 types of information in messages that can produce persuasion. What are they?
Antworten
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(1) Logical arguments intended to convince via reasoning
(2) Simple cues in message or speaker implying conclusion is correct
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(1) Logical arguments intended to convince via reasoning
(2) Superficial information intended to ensure audience doesn't think too deeply about the message
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(1) Statistical information that aims to bring evidence for the conclusion
(2) Simple cues in message or speaker implying conclusion is correct
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(1) Statistical information that aims to bring evidence for the conclusion
(2) Superficial information intended to ensure audience doesn't think too deeply about the message
Frage 2
Frage
Two types of attitude change may take place. What are they?
Antworten
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(1) Central route (2) Peripheral route
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(1) Factual route, (2) Superficial route
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(1) Central route, (2) Superficial route
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(1) Factual route, (2) Peripheral route
Frage 3
Frage
There are 3 components to the Central Route to persuasion, what are they?
Antworten
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(1) Requires effort, uses resources
(2) Only occurs if issue is important or personally relevant
(3) Tends to produce enduring attitude change
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(1) Requires little effort and resources
(2) Doesn't occur if issue is important or potentially relevant
(3) Tends to produce temporary attitude change
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(1) Has a basis in fact
(2) Occurs when their is a high need for cognition
(3) Tends to produce enduring attitude change
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(1) Has a basis in superficial cues
(2) Only occurs when the message is aesthetically appealing
(3) Tends to produce temporary attitude change
Frage 4
Frage
What are the 4 main factors of the Peripheral Route to persuasion?
Antworten
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(1) Based on cues in message or speaker
(2) Easy and fast
(3) Occurs when message is unimportant or person cannot process message carefully
(4) Attitude change may be temporary
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(1) Based on logical cues in message
(2) Slow and thoughtful
(3) Occurs when message is important and person can process message carefully
(4) Attitude change tends to be enduring
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(1) Based on cues in message or speaker
(2) Slow and thoughtful
(3) Occurs when message is unimportant or person cannot process message carefully
(4) Attitude change tends to be enduring
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(1) Based on logical cues in message
(2) Easy and fast
(3) Occurs when message is important and person can process message carefully
Frage 5
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(a) What is Need for Cognition (NforC)? (b) How does it relate to argument strength?
Antworten
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(a) Tendency to engage in effortful thinking
(b) Strong arguments lead to attitude change as a function of NforC
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(a) Tendency not to engage in effortful thinking
(b) Weak arguments lead to attitude change as a function of NforC
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(a) Tendency to engage in effortful thinking
(b) Weak arguments lead to attitude change as a function of NforC
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(a) Tendency not to engage in effortful thinking
(b) Strong arguments lead to attitude change as a function of NforC
Frage 6
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YOU MUST READ ALL THE WRITTEN NOTES FOR THIS, AS SOME WERE HARD TO TRANSLATE INTO QUESTION-BASE. HAVE YOU DONE IT?!?!?