Quiz
Adwords Exam 4
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Fragen in diesem Quiz (30)
1you would choose to advertise on the google display network if you want to
- Ashow ads on google shopping
- Bshow ads to people on non-google search sites
- Cshow ads on google maps
- Dshow ads on websites related to your business
2An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?
- AModify the ad associated with that keyword to direct to a highly-relevant landing page
- BSet an ad group bid adjustment of +20% for the keyword
- CDelete the keyword and use Keyword Planner to find more Relevant keywords
- DDelete the keyword and add a synonym of the keyword to the campaign
3What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
- AAdd display ads and affinity audiences targeting people interested in green living and beauty
- BUse a balanced combination of broad-, exact- and phrase-matched keywords
- CTarget large metropolitan areas where people are more likely to encounter her product
- DIncrease the daily budget and add text ads with clear call-to-actions like “Buy now”
4You can use Keyword Planner to identify:
- AThe number of negative keywords you should add
- BThe amount of traffic potential keywords might get
- CWhich text ads are performing best based on your keywords
- DWeb-pages where ad can appear based on your keywords
5By monitoring ad campaign performance, an advertiser may obtain the information needed to:
- ADetermine if campaigns are meeting overall marketing and conversion goals
- BCompare campaign performance to that of other advertisers
- CCreate additional AdWords accounts for low-performing keywords
- DCreate duplicate ad groups with identical keywords and different ad variations
6Which statistic indicates how often a click has led to a conversion?
- ACTR
- BConverted clicks
- CCost-per-conversion
- DConversion rate
7An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?
- ASet a bid of $20 per ad group
- BSet a daily budget of $20 for the advertiser’s campaign
- CSet a bid of $20 for the advertiser’s campaign
- DSet a daily budget of $20 for the advertiser’s account
8What’s one benefit of creating multiple ad groups?
- AYou can set different budgets for each ad group
- BYou can break up keywords and ads into related themes
- CYou can target specific ad groups into various Google networks
- DYou can pause specific keywords if they’re not performing well
9Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
- AUse frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
- BAdd demographic and age targeting to show ads to people in this audience
- CSet up a remarketing list to show ads to women who have previously visited your client’s website
- DIncrease CPC bids and experiment with variations of ad text that includes running tips
10Which bidding strategy should "Katrit" use if her goal is to get more people to call her local catering business?
- ACPC
- BCPA
- CCPM
- DCPV
11Your ad can show to a user when your targeted language matches:
- Aa user's browser setting
- Ba user's Google interface language setting
- Cthe language of websites a user visits most often
- Da user's operating system language
12Which of these metrics is especially important to clients who are running a branding campaign?
- APhone call conversions
- BImpressions
- CAverage cost-per-click (avg. CP
- DClick through rate (CTR)
13You can use Keyword Planner to identify:
- Awebpages where your ad can appear based on your keywords
- Bwhich text ads are performing best based on your keywords
- Cthe amount of traffic potential keywords you might get
- Dthe number of negative keywords you should add
14When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:
- Ahistorical cost-per-click ( CPC ) estimates for your keyword and placement ideas
- Btraffic estimates for your keyword ideas
- Chistorical conversion rate estimates for your keyword and placement ideas
- Dtraffic estimates for placement ideas
15If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign
- Ais only opted into the Google search and the Search Network
- Bhas never used CPM pricing before
- Cis only opted into the Google Display Network
- Dhas used CPM pricing before
16If you want to direct people to specific pages on your website from an ad, you can create an ad that uses
- Alocation extensions
- Bcall out extensions
- Cprevious visit extensions
- Dsite link extensions
17Which formula does Google use to rank keyword-targeted ads on Google Search
- AMaximum cost-per-click (CPC) bid only
- BMaximum cost-per-click (CPC) bid x Quality Score / Daily Budget
- CMaximum cost-per-click (CPC) bid x Quality Score
- DMaximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
18Conversion Optimizer can help drive conversions by using your conversion history and
- Acost-per-click (CPC) goals to raise your bid when a conversion is more likely
- Bcost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
- Ccost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
- Dcost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
19Which are required components of an ad group running on the Search Network?
- AText ad, keywords, default bid
- BDefault bid, position preference, placements
- CPlacements, keywords, network targeting
- DFrequency capping, daily budget, ad scheduling
20A keyword with very low clickthrough rate (CTR) will usually receive:
- Aa low Quality Score on the Google Search Network
- Ba low average cost-per-click (CP on Google search.
- Cimpressions only on the Google Search Network
- Dmore impressions on the Google Display Network
21An advertiser wants to increase click through rate (CTR). Which would help to eliminate irrelevant impressions?
- AAdd more relevant keywords to the ad group
- BAdd negative keywords to the ad group
- CEvaluated the site design for improvements
- DAssign unique keyword URLs to each keyword
22When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
- AKeyword aggregator
- BPlacement performance report
- CAd experiments
- DList suggestor
23By adding managed placements to a Display Network campaign – you can show your ad:
- Aon Google owned and operated properties such as Gmail and Google News - that have relevant content for your keywords.
- Bon web pages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content
- Con specific web pages, online video games, RSS feeds, and mobile sites and apps that you select
- Don web pages where the Smart Pricing feature determines there the ad is likely delivery ROI.
24It is beneficial to create multiple ad groups in order to:
- Apause specific keywords if they are not performing well
- Bset different budgets for each ad group
- Cbreak up keywords and ads into related themes
- Dopt specific ad groups into various Google networks
25What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?
- ACreate another campaign for the new landing page and compare the two campaigns
- BCreate another ad group for the new landing page and compare the two ad groups
- CRun a Campaign Experiment on the existing campaign that switches between both landing pages
- DReplace the existing landing page with the new one and compare this month's data to last month's
26Caleb owns a music store and is creating an ad group for musical instrument rentals.What would be the most appropriate landing page for his ad?
- AA page with a wide selection of instruments for sale
- BA page with information on music lessons and a contact form
- CHis homepage, with links to instrument sales, rentals, and music lessons
- DA page with information on instrument rentals and a contact form
27Higher Quality Scores typically result in:
- Afaster delivery of daily budget
- Bless overall impressions
- Clower costs and better ad positions
- Dhigher costs and lower ad positions
28If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:
- Aautomatically lower your bids according to your CPA goal
- Bautomatically serve the ad with the highest maximum CPC the most often
- Cautomatically increase your quality score based on the average CTR of the ad group
- Dautomatically try to show the best performing ad more often
29A standard AdWords text ad is made up of:
- Aa headline, a display URL, and description text
- Ba headline and description text
- Ca headline, image, and description text
- Da display URL and description text
30Adding placements to an ad group
- Aimproves the Quality Score for search
- Bimproves the Quality Score on Google
- Cdoes not affect the Quality Score for search
- Dnegatively affects the Quality Score for search
Informationen
- Beschreibung
- 30 questions 15 minute up speed you memory
- Autor
- kong sovankiry
- Sprache
- English
- Aufrufe
- 15
- Schlagwörter
- Bewertung
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