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Question 1
Question
What is the name of Google's search engine advertising product?
Answer
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paper click
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adcenter
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adwords
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pay per click
Question 2
Question
How is quality score defined?
Answer
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a number from 1-5, with 1 being best, and 5 being worst
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a number from 1-10, with 10 being best, and 1 being worst
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a rank of either low, med or high
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a thumbs up icon (good) or a thumbs down icon (bad)
Question 3
Question
Which factors determine the order of ads in a google results page?
Answer
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the price the advertiser bids
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the quality score of the ad
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the price the advertiser bids and the quality score of the ad
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the quality score of the ad, plus a randomization factor
Question 4
Question
How can you improve the quality score of your ads?
Answer
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choose keywords relevant to your services
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write good ads
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create good landing pages
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all of the above
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