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59 percent of links shared on social media have never actually been clicked, study finds

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“Study: 70% of Facebook users only read the headline of science stories before commenting.”

these sort of blind peer-to-peer shares are really important in determining what news gets circulated and what just fades off the public radar.

“People are more willing to share an article than read it,”

“This is typical of modern information consumption. People form an opinion based on a summary, or a summary of summaries, without making the effort to go deeper.”

As, But, So, By, If

59 percent of links shared on social media have never actually been clicked: In other words, most people appear to retweet news without ever reading it.