Digital marketing

Digital marketing

Englobe the marketing efforts online

Experiential marketing

Digital marketing trends

Companies are worried about...

Experience consumer

Market monitoring

involves

Optimal levels of satisfaction

helps to develop

Capacitation programs

Abilities simultaneous with the organization

Personal skills

represent

Oportunities to increase loyalty programs

helps to detect

Strategic actions from inside towards market

Customer problems

Planned, organized and controlled by experts

requires

Information about market, competitors and customers

can get it by

Strategic mind

Think about tactics

Mkt automation aroun audience engagement

Content marketing

Mobile marketing

Situation analysis

Objetive setting

Strategy

Governance

Reach

Act & convert

Engage

Web pages

Rich content

Personalization

Marketing apps

Smart insights

based on

Consumer

not on

Movile devices

Digital tools

Technology

Carolina Xiomara Sánchez Gutiérrez

Perla Sugey Sánchez Reséndiz