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How to promote digital transformation in Colombian enterprises?

MARKET

GEOGRAPHY

Colombia is a country that is geographically sectorized and that is why it is complex that digital reachall regions

The rural area is mostly not connected to the internet,

reduces the use of new technologies by a great promotion of the most vulnerable population

TIC´S

Do not allow new players to come to the sector

Don't benefit the consumer in pricing or the whole issue of infrastructure and coverage.

GOVERMENT

Laws filed before the Congress of the Republic are insufficient

There is no real modernization and technology coverage, which allows us to talk about a real digital transformation in companies

Only 19% of customers in the country make their purchases online

A true framework that is inclusive with the entire population of Colombia, that makes it a reality that the broadband floor established by the 25Mbps CRC is actually applicable

Reduce business markets to sectors or regions

RESOURCES

There are no resources for digitization.

Training is not possible for the implementation of these issues