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Types of Power

Soft Power

Harsh Power

Expert

Information

Referent

Coercive

Reward

Legitimate

Power based on one's credibility or perceived expertise in an area

Power based on another's liking, respect, and admiration

Power based on the providing, withholding, organizing, or manipulating information one has about a tapie

Power based on the recognition and acceptance of a person's authority

Power based on the ability to distribute impersonal or personal rewards

Power based on the ability to threaten or punish undesirable behavior