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Achieving competitive advantage with information systems

Porter's Competitive Force Model

Firm

Competitors

New Market Entrances

Suppleirs

Substitute products

Customers

Business Value Chain Model

- Generic strategies - Identify Elements

- Operational excellence

Firm Value Chain

Support activities:

- Administration and management

- HR

- Technology

- Procurement

Primary Activities:

- Inbound logistics

- Operations

- Sales and marketing

- Services

- Outbound logistics