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PROCESS TO CONCEPTUALIZE A BUSINESS IDEA

theoretical framework

See opportunities

Know your personal strengths and weaknesses

Viability of your Business Idea​​​

• Evaluate your training and experience, identify your strengths. • Define what kind of job you want. • How much do you need or want to earn? • Keep your focus, don't forget that experience means an advantage. • Do you lack skills? ...think about where and how to get them.

• Observe the surroundings. • Read magazines and newspapers. • Know the hobbies of the population. • Ask for opinions from knowledgeable people. • Identify successful foreign ideas. • Observe the existing legal regulations. • Make a list of possible problems or needs

Key aspects for the success of the Business Idea

• Select, from the list, the most urgent needs or deficiencies to solve. • Rate the selected ideas, in light of the personal analysis, which ones could you assume more easily? • Identify the products or services that would lead to a solution to the qualified problems or needs. • Select the option that you think is most convenient. • Read and learn as much as you can about the business

• Business opportunity. • Financial capacity and Credit. • Knowledge • Profession • Experience • Personal skills • Ability to obtain information

sector

sector

Market niche

Population at a general level, from 5 years onwards.

Population at a general level, from 5 years onwards.

customer segment

Hierarchical levels

Manager sales advisor Fashion designer Dressmaker