Flashcards
Nature of Marketing Vocabulary
Cards in this deck (20)
- 1—Let's get started!
- 2AdvertisingAny paid form of nonpersonal presentation of ideas, goods, or services
- 3CustomersThe people who buy goods and services
- 4Durable goodsTangible items that should last a long time
- 5EconomyThe system in which people make and spend their income
- 6FeatureA fact about or characteristic of a product
- 7GoodsTangible objects and materials
- 8MarketingThe activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 9Marketing conceptA philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals
- 10Nondurable goodsTangible items that are consumed within a short time
- 11Personal sellingThe form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
- 12PlanningThe management function of deciding what will be done and how it will be accomplished
- 13PricingA marketing function that involves determining and adjusting prices to maximize return and meet customers’ perceptions of value
- 14ProducersThe people who make or provide goods and services
- 15ProductMarketing element referring to what goods, services, or ideas a business will offer its customers
- 16PublicityAny nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
- 17Sales promotionPromotional activities other than advertising, personal selling, and publicity that stimulate customer purchases
- 18ServicesIntangible activities that are performed by other people for money; productive acts that satisfy economic wants
- 19Societal marketing conceptA philosophy of conducting business which involves creating and marketing products that benefit individual customers as well as contribute to the good of society as a whole
- 20Standard of livingThe general conditions in which people live; quality of life
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- Marketing Principles Flashcards on Nature of Marketing Vocabulary, created by Shannon Anderson-Rush on 14/08/2020.
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- Shannon Anderson-Rush
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