Flashcards
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Cards in this deck (4)
- 1HeterogeneityRefers to the aspects of services being less standardized and more difficult to compare than physical products.
- 2InseparabilityA major characteristic of services - they are produced and consumed at the same time and cannot be separated from their providers.
- 3IntangibilityA major characteristic of services - they cannot be seen, tasted, felt, heard, or smelled before they are purchased.
- 4PerishibilityA major characteristic of services - they must be used in a certain time period and cannot be saved for later use.
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- Flashcards on Untitled, created by tyson.collins8 on 27/04/2015.
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- tyson.collins8
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