Flashcards

Design lexicon.

Tahirintsoa Naharivelo English 17 cards

Cards in this deck (17)

1Design LexiconThe basics of form.
2Composition.the arrangement of visual elements that
form a unified aesthetic form.
3Hierarchy.The categorization of visual contrast.
From high level to low level contrast.
4Visual contrast.qualities of visual form that are different
or opposite.
5Value.the difference in intensity of one color
compared to another.
6Scale.The relative difference in size of
visual elements.
7Color.The appearance of objects
or light sources.
Involves hue, lightness, saturation.
8Line.a continuous mark.
9texture.an imitation through visual form
of the sense of touch or other senses.
10direction.The visual weight and concentration
of a composition that creates stability and dynamism.
11movement.A visual quality analogous to texture.
Mostly imitates movement in a
static piece of design.
12legibility.The quality of text or images being
clear enough to read or undrestand.
13sharpening.a strategy of increasing levels of visual
contrast within a composition or design work.
14leveling.involves decreasing visual contrast
to create more harmonious but still visually
interesting work of design.
15figure/ground.description of the relationship between
an object (figure) and the background behind it (ground).
16sequence.A particular order in which events or things
follow each other. Most common in
narratives or stories.
17Narrrative.a type of sequence that presents a series
of events.