Flashcards
Untitled
Cards in this deck (20)
- 1Crisis communication planOutlines the policies and procedures to follow when handling unfavourable publicity and news personnel when a crisis occurs
- 2Focus groupIs an informal small group discussion to discover opinions and attitudes
- 3MisrepresentationIs a false statement of fact made by one party to another before or at the time of contracting
- 4PatentGives the inventor exclusive rights to make,use or sell, as well as to license others to make or sell, a newly invented process or product
- 5Public relations activities campaignIs a series of public relations activities undertaken to achieve a specific objective
- 6trademarkIs a brand name or design that is officially registered
- 7Imageis an independent check of the accuracy of an image's perception
- 8Copy rightis the exclusive right of an author, artist, musician or publisher to publish, perform, copy or sell an original work
- 9DefamationIs a false or derogatory statement which damages a person's reputation
- 10Intellectual propertyRefers to property that is created by an individual's intellect
- 11MediaAre the assorted public relations communication strategies available to convey the image to the selected publics
- 12Performance indicatorsMeasure the degree of achievement of a specific objective
- 13Public relations evaluationis a through and systematic review of the public relations objectives, strategies and tactics
- 14Public relations social responsibilityIs the conscious effort by a public relations business to maximise its positive impact and minimise its negative impact on society
- 15PublicityRefers to any free news stories about a business's products or services
- 16Risk managementis the process of identifying the risks to which a business is likely to be exposed and determining the best way to deal with them
- 17Spin doctorIs the name given to someone communicating their perspective of an issue to the public and trying to persuade the public that their perspective is correct
- 18AdvertisingUses paid non-personal messages communicated through mass media to the public
- 19Video releaseIs a news release containing video footage and a commentary
- 20FlackIs a person who engages in unethical and socially irresponsible practices
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- Flashcards on Untitled, created by Tracy Nguyen on 17/10/2016.
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- Tracy Nguyen
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