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Flashcards

Digital strategy

Emily Bramhall Business and Management Degree English 15 cards

Cards in this deck (15)

  1. 1Why did the UK governments digital transformation plan fail?A lack of managerial skills
  2. 2What three areas does strategy planning cover?Context, content and process
  3. 3How often are strategies formed bu organisations?Every 2-5 years
  4. 4What do many firms see IT as?An expense
  5. 5Which 4 business areas can digital either support or drive?Marketing, sales, R&D and manufacturing
  6. 6What are the 4 mishaps that prevent companies from realising the full potential of IT investments?Mismeasurement, time lags, redistribution and mismanagement
  7. 7What three things make up the definition of a digital strategy?Recognizing organisational opportunities, determining the resource requirements and developing strategies and action plans
  8. 8What does the conceptual framework for DT emphasise?Alignment
  9. 9What are the 'means' of DT?Relationship resources, human resources technology resources
  10. 10What are the 'ways' of DT?Dynamic capabilities, managerial capabilities and infrastructure capabilities
  11. 11What are the 'ends' of DT?Strategic value, tactical value and operational value
  12. 12Aside from the means-ways-ends model, which other two models can be used to forumlate DS?The 'what-and-how' of DT and the DT framework
  13. 13What is a major disadvantage of the DT framework?It does not go into any detail about the digital capabilities ('ways') which is a very important part of the process
  14. 14What is a disadvantage to the means-ways-ends model?You have to work out the value paths yourself
  15. 15What 6 elements make up the benefit dependency network?Business drivers, investment objective, business benefit, business change, enabling activities and IT enablers

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Degree Business and Management (Management of Information Systems) Flashcards on Digital strategy, created by Emily Bramhall on 20/12/2016.
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Emily Bramhall
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