Flashcards
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Cards in this deck (4)
- 1What is PR?The strategic relationship between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize company goals and to serve public interest.
- 2PESO ModelPaid, Earned, Shared, Owned
- 3Life Cycle of public opinionIssue arrises, Opinion Leader involvement, Public Awareness, Organizational action, Resolution
- 4—
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- Flashcards on Untitled, created by Graeme Forsyth on 08/12/2020.
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- Graeme Forsyth
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