Flashcards
Williams et al (1981) Notel Unitel Multitel
Cards in this deck (6)
- 1AimHe wanted to measure children's behaviour before and after television had been introduced to the town and also to compare the children's behaviour with that in other towns that had TV
- 2ProcedureNotel Unitel Multitel
Measuring:
Aggression in classroom in playground
Leisure activities
IQ
Creativity and reading ability - 3ResultsNotel
Twice as aggressive
Less than half the time on leisure activities
Increased gender differences
Less creative
IQ dropped - 4ConclusionNotel showed increased levels of aggression because of the introduction of television as it had increased far more than the towns that already had television.
- 5StrengthsNatural experiment - realism is higher
Same children followed - directly comparable
Observed in natural surroundings - 6WeaknessesResearchers did not control what or how much TV the children watched or the adult supervision
Observations may have been biased
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- Flashcards on Williams et al (1981) Notel Unitel Multitel, created by Raz Saifullah on 02/06/2015.
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- Raz Saifullah
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