Flashcards
Untitled
Cards in this deck (44)
- 1health consciousnessSocial Factors
- 2education levelSocial Factors
- 3population growth rateSocial Factors
- 4gender distributionSocial Factors
- 5social classesSocial Factors
- 6anti-trust lawLEGAL
- 7discrimination law,LEGAL
- 8intellectual property lawsLEGAL
- 9consumer protection lawsLEGAL
- 10consumer protection lawsLEGAL
- 11regulatory mechanismLEGAL
- 12growth ratesECONOMIC
- 13inflation ratesECONOMIC
- 14interest ratesECONOMIC
- 15exchange ratesECONOMIC
- 16fiscal policiesECONOMIC
- 17monetary policiesECONOMIC
- 18credit availabilityECONOMIC
- 19includes government policies and intervention in the economy such as corruption levelPolitical Factors:
- 20government stabilitypolitical
- 21trade controlpolitical
- 22competition regulationPolitical
- 23includes technological aspects such as R&D activity, technology incentives, rate of technological change, infrastructure level, access to technology etc.Technological Factors
- 24“activities, benefits, or satisfactions which are offered for sale, or provided in connection with the sale of goods”services
- 25represent either intangibles yielding satisfaction directly (transportation, housing), or intangibles yielding satisfaction jointly when purchasedservices
- 26means that unlike goods, services can’t be seen, touched and felt, tasted or smelled or even heard before they are purchased.intangibility
- 27suggests that services are produced, distributed, and consumed simultaneously.Inseparability
- 28means that services delivered generally vary in quality, time consumed in delivery, and the extent of service providedHeterogeneity
- 29means that services can’t be stored.Perishability
- 30goods which are packaged goods and the customer can see, evaluate and try them prior to purchase.search goods
- 31people have sought out services directed at them, such as being transported, fed, lodged, restored to health, or made more beautiful. People Processing
- 32Often, customers ask a service organization to provide treatment not to them but rather to some physical possessionPossession Processing
- 33Services that interact with people’s minds include education, news and information, professional advice, psychotherapy, entertainment, and certain religious activities.Mental Stimulus Processing
- 34one of the buzzwords of our age, has been revolutionized by computersInformation Processing
- 35marketing based on relationship and valueServices marketing
- 36is a framework to assess an organization’s external environmental influence on it.SLEPT analysis
- 37intrinsic part of a service firm’s environment consisting of employees, channel partners, providers, Direct Sales Agents, etcInternal customers
- 38This process is futuristic, and the decision-maker has to analyze his decisions in relation to his future.Environmental Scanning: Scenario Building Approach
- 39The decision-maker makes a detailed analysis of all the resources that he might require to implement his decisions.Analysis of the Decision(s)
- 40The service marketer identifies all those variables that influenced his decision.Identification of Key Decision Factors
- 41The service marketer should identify and evaluate the influence of such social and group forces as demographic changes, social class, culture, family and household influences, value systems, reference group influences and the consumer-decision-making: Identifying the Socio-cultural Factor
- 42All the above variables are independently analyzed and all other details are collected for each of them. The sources of data are secondary as well as primary.Analysis of each of the Key Variables Separately
- 43The collected data are then extrapolated and projections are made. The scenario build-up is supported with more evidence.Selection of Scenario Logics
- 44—
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- Flashcards on Untitled, created by Musngi Janelle on 10/10/2024.
- Created by
- Musngi Janelle · Oct 2024
- Updated
- Oct 11, 2024
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