Flashcards
Impacts of Mega Events
Cards in this deck (13)
- 1why do cities differentiate themselves using mega events?-political recognition
-mass tourism - 2LOCAL EVENTSincrease community cohesion
- 3MAJOR EVENTSInternational e.g. MTV awards, has economic benefits
- 4HALLMARK EVENTSbecome synonymous with certain things e.g. Cannes film festival, Octoberfest
- 5Focus of mega events developed by John Elkington-LONG TERM (TRIPLE BOTTOM LINE SHORT TERM)
- profit (economic)
-planet (environmental)
- People (socio-cultural) - 6Forward Linkageeffects recognised by events organiser
- 7backward linkagescontext for which the idea of the event emerged, and background objectives that stand behind the event
- 8parallel linkagesside effects of event which were not expected
- 9positive-creates jobs
-tourism
increased commercial opportunities - 10negative- how does investing in event take away from other activities
-inflated prices e.g. houses - 11LEGACY-what is left behind by the event, positive and negative, planned and unplanned, staying longer than the event it's self
- 12European City of culture-created in 1983
-changed in 1999 to European city of culture - 13LONDON OLYMPICS 20121. make UK world leading sport nation
2.Transform East London
3.Olympic Park blueprint for sustainable living
4. Inspire future generations
5.Inspire people to visit UK
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- level 4 Business Impacts Flashcards on Impacts of Mega Events, created by caroline.koziol on 13/01/2016.
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- caroline.koziol
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