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Description
Flashcards by Amy Cunnington, updated more than 1 year ago
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Created by Amy Cunnington
about 10 years ago
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| Question | Answer |
| What is a Public Service Broadcaster? | - Institution - Government run and controlled facility - Only advertises itself |
| What is an example of a Public Service Broadcaster? | - BBC - Owned and controlled by Government - Funded by Government and TV Licences - Only advertises BBC-owned programmes |
| What is a conglomerate? | - Funded by advertising alone - Often part of a larger company - Lots of advertising |
| What is an example of a conglomerate? | - Sky as it is owned and controlled by BskyB - Fully funded by advertising revenue |
| What is cross-platform presence? | - Institutions can promote themselves across all platforms |
| What is an example of cross-platform presence? | - BBC - For many of their programmes they have: -Promotional posters - TV series - Websites |
| What are the three media platforms? | - Broadcasting - Print - E-media |
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