674204
Description
Flashcards by HeatherTxo, updated more than 1 year ago
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Created by HeatherTxo
over 12 years ago
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| Question | Answer |
| Consistency | Keeping the message and group behaviour the same over time. |
| Confidence | Using expert opinions, explaining the message calmly with certainty but not arrogance, supported with facts and figures |
| Flexibility | Although the minority need to be consistent, being too forceful would be off-putting, so compromises are vital. |
| Snowball Effect | All 3 factors result in majority slowly starting to believe minority, and builds momentum of people converting until the minority becomes the new majority. |
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