Flashcards
COM101_2
Cards in this deck (9)
- 1Understanding TheoryObjective (Scientist) vs. Interpretive (Humanist)
- 2Ways of Knowing ObjectiveObjective
- singular truth
- evidence speaks for itself
- what is true will remain true under same conditions - 3Ways of Knowing InterpretiveInterpretive
- truth is socially constructed
- depends on standpoint
- based on ever-changing social realities
- cannot be assumed to cross time and space - 4Human Nature DeterminismObjective
- external forces govern human action
- look for cause and effect relationships
- little emphasis on human reasoning, cognition, and conscious choice - 5Human Nature Free WillInterpretive
- people are free agents
- conscious choice
- voluntary action
- understanding over explaining - 6The Highest Value ObjectiveObjective
- let evidence speak for itself
- personal values cannot meddle - 7The Highest Value InterpretiveInterpretive
- personal values can meddle
- knowledge is never neutral - 8Objective- search for universal laws
- quantitative methods
- experiments, surveys, content analysis - 9Interpretive- search for interpretive guides
- qualitative methods
- interviews, FGDs, discourse analysis, ethnography (culture baggage)