Flashcards
Pfizer case study
Cards in this deck (15)
- 1What was selected as a critical innovation platform by Pfizer?Digital
- 2What forms of network IT are Pfizer implementing?A digital hub, virtual conversations and webinars
- 3What forms of function IT are Pfizer implementing?Analytics
- 4Where is the pressure to transform coming from?Customers
- 5What status are Pfizer on the digital maturity matrix?Conservative
- 6What path have Pfizer taken to digital transformation?Enterprise
- 7How are Pfizer engaging with online communities?Social media e.g. YouTube
- 8Which three of Lorenzo's capabilities have Pfizer implemented?Monitoring performance, customer service and decision-making support
- 9What research and development capability have Pfizer used?Research and development
- 10Which of the four areas of transformation management intensity have Pfizer focused on?Governance
- 11What three values will be generated?Better products, better communication and better targeting of information and resources
- 12What 'how' stage are Pfizer at on the 'Transforming the business' framework?Leverage
- 13What 'what' stage are Pfizer at in the 'Transforming the business' framework?Extend
- 14Which IBM Digital Capability are we not so convinced about for Pfizer?Digitally enabled supply chain
- 15Which building block stage are Pfizer at?Substitution - customer touch points, performance management and digital globalisation
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- Degree Business and Management (Management of Information Systems) Flashcards on Pfizer case study, created by Emily Bramhall on 19/12/2016.
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- Emily Bramhall
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