Ansoff Matrix

Market Penetration

- Encourage more usage from existing 'Millennial' customers through provision of targeted products i.e. savings, loans, overdrafts

- Attract new 'Millennial' customers to existing products with incentives such as new-customer bonus, special interest rates etc.

Product Development

- Offer enhanced levels of existing products and demographic-focused options i.e. accounts/savings/ loans for students/ young-professionals/young-couples/first-time buyers etc.

Market Development

- Make existing products more accessible to 'Millennial' through new distribution channels and increased presence i.e. on university campuses or areas with large young-professional cohorts

Diversification

- Develop new Fintech products useful to day-to-day life of 'Millennials' i.e. Bill splitting apps, Peer-to-Peer payments etc