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PRODUCT DEVELOPMENT
IDEA GENERATION
New product ideas may come about from inside the company or from external sources – customers, suppliers, and consultants.
INITIAL SCREENING
A firm may generate a broad array of ideas, from which the least promising need to be screened out, perhaps by
informal testing or formal market research.
CONCEPT
DEVELOPMENT
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- Flowchart on Untitled, created by THOMAS CASALLASNOVOA on 30/07/2021.
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- THOMAS CASALLASNOVOA
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