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TRADITIONAL MARKETING

1. You can easily reach your

target local audience.

2.The materials can be kept. The audience

can have a hard copy of materials of

which they can read or browse through

over and over again.

3. It´s easy to understand.

Because most people are

already exposed to this kind

of strategy.

DIGITAL MARKETING

Comparative Chart

Traditional marketing and Digital marketing

1.You can target a local audience, but also an international one.

2.Your audience can choose how they want to receive your content.

3.Interaction with your audience is possible

4.Print or radio advertisements

can be very costly.

5.Results on this marketing strategy

cannot easily be measured.

6.There is very little interaction

between the medium used and

the customers.

4.Digital marketing is cost-efficient.

5.Data and results are easily recorded.

6.Level playing field:

How We Use Both Digital & Traditional Marketing

Traditional marketing methods support our digital marketing efforts. The two do not operate in exclusion from each other.

It appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.