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• •Starbucks Corp and Dunkin Brands are the two largest eatery chains in the U.S. that specialize in Coffee.
• •Despite offering similar Coffee options, Starbucks Corp and Dunkin Brands have different food options.
• •The two companies have significant differences in business model and branding.
• •Through their business models and branding techniques the two have been able to position themselves strategically in the market despite competition.