research methodology

research methodology

1. Quantitative investigation

   • It assumes that social reality is relatively constant and adaptable over time.
     • Study behaviors and other observable phenomena
   • It is based on the probabilistic induction of logical positivism
     • It is confirmatory, inferential and deductive.
   • Observe causal relationships between social phenomena from a mechanistic perspective
   • take an objective stance
   • Study populations or samples by making a penetrating and controlled measurement.
   • Study behaviors and other observable phenomena
     • It generates numerical data to represent the social environment.
       • Employ statistical methods to analyze the data and infers beyond the data.
   • Information gathering
     • personal interview
       • structured interview
     • questionnaire sent by mail
     • phone calls
     • Personal questionnaire
   • Survey Research Designs
     • Transverse Designs
     • Longitudinal Designs
       • Cohort design
       • Trend designs
       • The panel designs.
       • Time Series Designs
   • advantage
     • The questionnaire can be sent by mail
     • No people prepared for the collection of information are needed.
     • there is greater freedom of expression
   • disadvantages
     • Responses may be affected by mood change or general condition.
     • It is only suitable for certain people
     • Answering it implies a certain level of understanding and expression.
   • stages
     • Conceive the idea to investigate.
     • Pose the research problem
     • Develop the theoretical framework
     • Define the type of research.
       • exploratory
       • descriptive
       • correlational or explanatory
     • Set the hypotheses
     • Select the appropriate research design
     • Sample Selection
     • Data collection
     • Analyze the data
     • Present Results

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