Tesla Research Project

Tesla Research Project

1. Findings & Conclusions

   • Tesla has a revolutionary product that no one else is offering.
     • These include the impact on power generation which Tesla has been improving on periodically, and it’s now being being much more recognized. On the other hand water consumption is also a defining factor for sustainability.
     • Lowering water consumption helps out companies and their consumers as a majority of the world still struggle to find consistent access to clean water supplies. Tesla expands beyond the production of sustainable cars but also creates microgrids that consists of solar panels and powerpack systems to provide energy for many regions of the world that don't have access to electricity or come from polluting sources such as burning of fossil fuels.

2. Methodology

   • Tesla has more of a qualitative method when it comes to methodology.  Tesla’s business model is a 3 tiered approach towards the business world and/or market.  Their top three concerns are selling, servicing and charging their incredible electric cars. 
   • PRO
     • Tesla, unlike other car dealerships does not in fact HAVE a dealership they choose to do direct sales to their customers. Tesla’s biggest advantage in the market is not only the fact that their cars are electric but for the simple fact that their batteries inside the car are now lower costing and higher in efficiency.
   • CONS
     • An oligopoly structure means that Tesla is in a niche market that is shared with a miniscule amount of other producers and sellers of that product. They are in this market mainly because of the fact that the electric car industry is not that huge right now.
   • Tesla’s mission statement is ‘to accelerate the world’s transition to sustainable energy’
     • KEY TAKEAWAYS Tesla is probably best known for its charismatic CEO Elon Musk and his vision to produce affordable and high-quality electric vehicles. Tesla vehicles have been hugely popular, but the company has been hard a tough nut to crack for investors and analysts. This could be because Tesla's unique business model integrates aspects of being an auto-maker, a hardware supplier, and a tech company.
   • Tesla did not invent the electric car or even the luxury electric car. What Tesla did invent was a successful business model for bringing compelling electric cars to the market.
     • Part of the strategy was building a network of charging stations to solve one of the greatest obstacles facing the adoption of electric vehicles – refueling on long trips. Tesla’s unique business model, which includes control over all sales and service, is one of the reasons its stock has soared since its initial public offering.

3. Research Question

   • How is Tesla's structure, morals, and levels of customers satisfaction different or unique?
     • Overall satisfaction rating of 90% They are not pushy with sales. Control over the journey. Production Promotions Sales Discounts, Etc. Customer First-focus No dealerships, or third party Test drive Maintenance “accelerate the world’s transition to sustainable energy.” Unlikely Electric Materials Honesty and transparency Be available for customers
   • How is Tesla innovating, improving their structures, applying eco-friendly measures?
     • Autopilot hardware Driver assistance Heighten cameras and sensors Advance Safety Automatic emergency break Lane dep. Warning Side and forward warning Acceleration & blind spots warning Solar energy (innovation) “to develop products that are not only sustainable, but superior to fossil-fuel alternatives” Reduce impact of; Transportation Electric production use of energic Saving of 4M metric tons of CO2. 75M gallons of gasoline. 3.5 Gigawatts of solar installations
     • Occupant safety is key to their mission Lower the per-product water usage “ Tesla is committed to making working conditions in our supply chain safe and humane, ensuring that workers are treated with respect and dignity and that manufacturing processes are environmentally responsible.” “Sustainability is what drives us at Tesla, and it’s not just about our products — it’s the values, manufacturing and mission of our business”

4. About Tesla

Images and files in the map