Introduction to Interactive Media

Introduction to Interactive Media

1. What is Interactive Media?

   • Internet = interaction
     • User interacts
       • By
         • Dynamic Interphase
   • Evolution of Traditional Media
     • Driven by technology growth
       • Information travels by different channels
         • The user chooses what to see
           • Engagement
   • Audio
     • Video
       • Text
         • Graphics
   • New Media
     • Web Pages
     • Advertising
     • Apps
     • Social Media
     • Gaming

2. Brief History

   • Internet was launched
     • late 60´s
       • Exclusive use for the government or universities.
   • Graphic user interphace
     • 70’s / Apple Computer Inc.
       • Hardware got cheaper
       • Personal computers affordable
       • publically launched in Mexico
         • until 1995
           • Teacher started using when she was 15
   • Today the world has
     • 3,035,749,340 Internet Users
       • On 2020
         • over 4 billion.

3. México

   • More than
     • 50 million Internet users.
     • It is considered
       • a ‘mainstream media’ by CICOM
       • People access by
         • 4 different devices (average).
         • Usually
           • They interact with different media while accessing internet.
             • TV
             • Radio

4. The World is Flat

   • Written by Thomas Friedman
     • On 2005
   • Globalization
     • 1.0 Countries and governments are main characters.
       • 2.0 Multinational companies -> Global Integration
         • 3.0 Internet and users outsource the workflow to machines