coffee mug

coffee mug

1. ENVIRONMENTAL

   • where will the product be used?
     • kitchens
     • coffee shops
     • restaurants
   • what are the environmental conditions like?
     • hot
     • cold
     • wet
   • How will the senses be affected?
     • touch, if the coffee cup conducts heat it could potentially burn you
     • taste, if the cup is not inert it can affect the taste of the liquid inside the cup
   • are there any social, moral or environmental considerations
     • it is made from clay meaning the ground is dug up to reach this material
     • it is used many many times and is not something that is thrown away often unless it is broken

2. USER REQUIREMENTS

   • who will use the product what are they like?
     • people who like hot drinks such as coffee, tea, hot chocolate etc
     • people who work in offices and other indoor places of work usually enjoy a hot drink
   • who will buy the product?
     • people of both genders and all ages from around 16 are likely to buy this product
   • how will the product be used?
     • the product will be used to hold mostly hot liquids that people enjoy to drink
     • can also be used to hold cold liquids
   • can the product be adjusted if necessary?
     • the product can not be changed through any method such as heat as its purpose is to hold hot substances
   • which ergonomic factors are important?
     • the handle of the cup is the most significant, it is designed for comfort when holding. This can be the shape and curves to allow a comfortable fit.

3. ECONOMIC AND MARKET CONSIDERATIONS

   • what are other similar products selling for?
     • coffee mugs can range in price, from around £1 and above. This can depend on the design and model
   • what would other customers pay more for?
     • customers would pay more for travel versions of the coffee cup making it portable for work and taking in the car, bus and train etc

4. PRODUCT OPPORTUNITIES

   • what are the products weaknesses?
     • some coffee cups are difficult to hold as if they hold a lot of liquid and the handle is only small it can m
   • how could the product be developed?
     • there could be research into further materials which can insulate the liquid within the cup
     • the design of the coffee cup can be developed such as more personalized options for customers buying the cups, or potentially the ability to design your own coffee cups to suit you own kitchen