Convergence

Convergence

1. Multiple-platform publishing

   • Definitions
     • Survival
     • A way to protect a place in the market
     • A change to expand the franchise
     • A topic in all forms of media
   • In the USA
     • Involve a daily newspaper partnering with a local television channel in a win - win situation
       • Convergence Forms according to Rich Gordon
         • Ownership convergence
           • Applies to the partnerships between large media companies
             • Synergy between print and television owned by the same company
         • Tactical convergence
           • Not require common ownership, usually under separate ownership
         • Structural convergence
           • Media companies re-organize the newsroom and introduce new positions
         • Storytelling convergence
           • New digital presentation platforms
             • Desktop computers,
             • Portable devices
             • Interactive Television
         • Information-gathering convergence
           • Media companies require reporters to be multi-skilled
   • Competing Models
     • Business
       • Co-opertition
         • Competition and Co-operation
           • Organizations that originally were competitors work together when it suits each party
     • Journalist
       • Survival and change
   • Driving Convergence
     • Factors
       • Changing attitudes and lifestyles of news consumers
       • Market fragmentation
         • World Wide Web (www)
           • Introduced another competitor for advertising
           • Produced more niche markets
   • Barrers
     • Legislation of some countries like Nueva Zelanda and Australia
       • Forbid a company from owning a daily newspaper and a television channel in the same marke
     • Union concerns for their members’ future
     • Companies with strong mono-media traditions
       • Tend to focus on their traditional strength
     • The lack of adequate business models, according de Aquino
     • Partner organizations based on conflicting values
   • Key Factors
     • A change of mindset for journalist and management
     • Synergy
       • The placing of people with different skills in the same physical space to generate trust and sharing of ideas.
     • The new technologies
       • Intranet
     • Culture
     • Education
       • Exposure to ideas
         • Media companies invest in training
           • Editorial Managers
             • Must realize that technology is merely a tool for doing better journalism
           • Journalists
             • Need training to use the technology effectively

2. Dichotomy

   • Journalism
     • Potential to do better journalism
   • Business
     • Multiple-platform publishing as a tool for increased productivity and marketing