Chapter 17: The internet and e-commerce (2).

Chapter 17: The internet and e-commerce (2).

1. Trends in the UK.

   • According to the office for national statistics report published in November 2008, internet sales rose by 30% in 2007. The total figure for 2007 is quoted as being £136 billion.

2. Using the internet for research - Advantages.

   • It is a quick way to get information, lots of large sample may have been taken so it will save the business time, it is easier to edit the information, it is easier to obtain information about competitors.

3. Using the internet for research - Disadvantages.

   • It can be expensive, the information has to be up to date and accurate, the business should only use research that has been conducted in a similar locality.

4. Having a website - Advantages.

   • It can I've a business global presence, it means the business can serve a wide area, can mean a business is open all of the time, other forms of advertising can be more expensive.

5. Having a website - Disadvantages.

   • The cost can be high, takes lots of time to develop as it relies on powerful databases, a secure system is needed, the business must have the stock available to service the demand, not all customers wish to use a website therefore may go elsewhere.

6. Using the internet for communication via email - advantages.

   • Emails are very quick, businesses can communicate easily with their customers regardless of where they live, it is quicker to write an email than a letter, you can add attachments and many more.

7. Using the internet for communication via email - disadvantages.

   • Not every has the equipment, they can be easily sent to the wrong person, some people receive to many and may brush over it, these systems can be hacked, it can eventually take longer by having to print documents etc.