Inside the magic kingdom: Seven keys of Disney´s success.

Inside the magic kingdom: Seven keys of Disney´s success.

1. The Disney´s first theme park was opened in 1971.

   • It was the home to four theme parks in the same theme, five golf courses, 25 owned-and-operated resorts, was the largest single-site employer in the United States

2. The first lesson talks about recognizing the competition

   • The Competition is anyone the customer compares you with.
     • You need to improve your product to be the best and elminate the competitio.
   • The one that raises their expectations in the product. It doesn't matter the size of our difference, the small things give us a big difference no matter the type of business.

3. The second lessons talks about: Pay close attention to details

   • the process to focus on, is called imaginery
     • Sky planning process
     • Think of a global concept
     • Start with the brainstorming of things that can happen
     • Love the project and the details

4. The third lessons talks about: Everyone walks the talk

   • All employees look for the opportunity to create magical moments with the costumer
     • Every time a customer comes in contact with your company you have an opportunity to create value
   • The commitment to quality must remain with people no matter where they go.

5. The fourth lesson talks about: The importance of things that are not seen

   • When they develop a theme, they look for potential intrusions: things that are not right in that place.

6. The fifth lesson talks about: Listen to the customer

   • It’s crucial to do satisfaccion tests, but it’s equally important to use other sources that also tell you how you’re doing, the company listening to customers as opposed to listening to itself.

7. The sixth lesson talks about: Recognize and celebrate

   • Gratitude is positive feedback; the punishment is a negative; Extinction is a lack of feedback.

8. The last lesson talks about: The organization

   • The work climate is what achieves a good team work and maximize customer loyalty

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