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Spanish Adjectives (Describing People)

Niat Habtemariam

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Segmentar el mercado

Description

Mind Map on Segmentar el mercado, created by belen pico on 26/10/2014.

Mind Map by belen pico, updated more than 1 year ago

	Created by belen pico over 10 years ago

(1)

Resource summary

Segmentar el mercado

Significa dividir el mercado de clientes en grupos homogeneos o tipos de clientes que comparten unas caracteristicas en comun.
Criterios para segmentar el mercado
1. Geograficos
  1. Provincia,localidad
2. Demograficos
  1. Sexo,edad,estado civil,nacionalidad
3. Económicos
  1. Renta Alta, renta media
4. Profesion
  1. Los que tengan una determinada profesion
5. Psicológicos
  1. Rasgos de la personalidad (moda,innovador..)
6. Gustos
  1. Para cada producto hay una opinion de consumo distintos
7. Empresa
  1. Es autonomo,empresa pequeña,grande..

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