User-Centred Design

User-Centred Design

1. Graphical Product

   • Who
     • CK Marketing solutions team
       • Very Technical audience
         • Able to incorporate technical imagery in the form of both 3D and 2D images
   • What
     • Paper Presentation
     • Digital Presentation
   • When
     • The due date for this project is 9/11/18
   • Where
     • Conference with the company/s development team at the end of the due date
       • At the company's office located at 257 Gympie Rd, Kedron QLD 4031
   • How
     • Consider:
   • Why
     • CK have identified that sales of the 'summer' perfume have dropped over the course of the years since it has been originally made
       • Less sales = Less profit. The company wants to 're-invent' it to increase the sales of the product

2. Graphical Design

   • Who
     • Women aged between 15 - 50
       • Women would buy it for themselves so it would have to appeal to them unless it is a gift... then it would have to make males think women would like it...
   • What
     • Perfume bottle packaging
       • Colour?
       • Theme?
       • Style?
       • Shape?
     • Advertising for the bottle
   • When
     • Ideas for the pakaging Due: 09/11/2018
     • Product Sale date is January 2019
   • Where
     • World-wide Company
       • Large Business
         • Reputation to uphold
         • What types of customers are buying their stuff
           • Adults?
             • Male?
           • Children
             • Female?
     • Local Shopping Centres and stores in brisbane
   • Why
     • To increase the revenue for a business/brand of perfume
     • Because we have been hired to
   • How
     • Consider:
       • How the packaging will be opened
         • Is the bottle going to move around in the box? Does it need inserts to keep it from cracking? Is the packaging going to open up around the bottle making it look like its on a podium? Consider how this will happen and what effect this will have upon the sales, the bottle and the company.
       • The feeling that should be experienced when opening the box
         • Do you want them to feel happy? amazed? sad? nothing? suprised?
       • $$$
         • Will the packagaing make the product more expensive? Will it enable the comapny to sell it for more? Will the packaging be cheap and nasty? How much money is put aside for the packaging? Copyright for images?
       • Size
         • Large? Small? Measurements - Size of the bottle -> loose fit or tight fit...